V

VanMoof
SEO

Responsibilities

  • Team management
  • Industrial design
  • Brand identity
  • Prototyping

Project

  • 6 month timeline
  • 8 ind. designers (Taipei)

The V bike was an exciting project. The initial public concept was developed within weeks and launched in 2021. In 2022, my team and I were tasked with revise and develop the concept in under six months, a challenge we approached with enthusiasm.

To meet the deadline, we proposed refining select features while preserving the core concept. The image just below shows the original design. During the review, we identified several elements that no longer aligned with Vanmoof’s evolving brand identity. This prompted us to innovate and rework the concept to better reflect the brand’s future vision.

SEO
R&R

Role & responsibility

My role and responsibilities for this project included leading the ID team in Taipei, prototyping, bridging departments in Amsterdam with Taipei, communicating concepts to the CEO, assisting the ID team in aligning with our brand identity and vision, and aiding them in conveying ideas to the mechanical team.

SEO
Work

Process

The original public concept was intended to generate investor interest. Once the project was approved, we invested significant time refining key features to align with our goals. We enhanced the design to better reflect our brand identity, adding softer curves and a more balanced CMF, while prioritizing riding practicality and manufacturability. Although we did not fully achieve our ideal silhouette, we delivered a production-ready design and met the tooling kickoff deadline. The project was ultimately cancelled due to budget cuts and a shift in focus toward our hero projects.


SEO